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In a bid to give the younger generation more time with TV, Amazon is planning to roll out a new service called Digital toaster that will allow parents to keep their kids entertained through the night.
The service will let parents keep their own devices connected to their children’s televisions for an hour at a time with an Amazon Prime subscription, the Wall Street Journal reports.
The company is also working on a mobile app to let parents stream live TV to their kids.
Digital toasters are expected to be released later this year and be sold at a $79 price tag.
The move comes just months after Apple announced plans to start selling TV tote boxes starting this year, and just days after Apple introduced a $119 smart speaker that will stream your favorite shows to your TV via Amazon Prime.