How much will digital juice cost?
With digital juice coming into the mainstream, how much will it cost?
The answer to that question will depend on whether you live in a state or territory where it’s a big deal.
For example, if you live near Brisbane, the price of a juice box can be around $200, according to Consumer Affairs Victoria.
For New South Wales, the retail price of digital juice is around $50.
In Queensland, digital juice can be purchased for $30.
And in Victoria, the wholesale price is around half the retail value of the product, or $45.
The retail price also depends on where you live.
For many New South Welsh consumers, that’s a significant amount of money, says Dr Michael Broughton, associate professor of consumer and social policy at the University of Sydney.
If you live on a remote island, you’ll likely have to pay a premium.
But if you’re a high-income consumer, such as a Sydney household, you can expect to pay around $70.
The average price for digital juice in Victoria is $130, but that depends on which juice is cheapest in your area.
It’s not always a good idea to buy online because of the fees associated with the delivery of the juice.
But consumers will be paying less when it comes to the digital juice delivered through their mobile device, according the National Retail Federation.
“The average digital juice price varies depending on the state,” says Michelle Wainwright, research director of the National Consumers Council.
“For example, the most expensive digital juice we’ve found for the state of New South wales was $170.”
So how much is a digital juice worth?
In some cases, consumers will have to wait for a retail price before they can make an informed decision.
The Australian Competition and Consumer Commission has recommended that consumers be told the price they will pay when buying a digital product online, says Broughon.
“If you buy online and it’s cheaper than what you paid for it at the retail, you may want to look into it.”
But it’s not just retailers that should be informed of the retail pricing.
It could be the retailer who is the biggest retailer in your local area, or it could be a major supermarket.
“There could be some sort of price negotiation or rebate offered, so if the retailer doesn’t want you to pay more than they’re willing to, they should be upfront about that,” says Wainwrights.
“I don’t think there should be a wholesale discount that people can buy for less than what they paid for the physical product.”
And while it might seem unfair to put the cart before the horse, there’s another consideration when it’s buying a product online.
If it’s more expensive than it costs to produce, retailers could be able to charge a discount, says Wains.
But it can also be a challenge to get the retail discount when the product you’re purchasing is online, as there’s no guarantee of delivery, she says.
“What you may not realise is that retailers will often take a higher wholesale discount, because there’s less of an incentive to make a retail sale,” she says, adding that retailers may also offer discounts to online shoppers.
Consumers who are paying more than what’s in their pocket might not have the option of paying more.
“When it comes down to it, if consumers can’t get the discount, they won’t be able pay the price,” says Brawon.
But digital juice may also have some value if it’s used for entertainment purposes.
“One of the reasons that digital juice has been so popular is that it’s so cheap that people are willing to pay extra for it,” says Dr Wainwy.
“But if people are buying it for entertainment, then that may also be one of the factors in its success.”
For many consumers, the digital version of a product is the only way to get it delivered to them.
But for other users, such a deal is not so great.
“In some cases the retailer may offer a discount to consumers who are ordering through their own account, but if they are ordering from a retailer who has not yet been contacted by the customer and haven’t yet received a physical product, the discount is really less effective,” says Chris Williams, research analyst at the consumer advocacy group Choice.
“It’s not a really good deal to the consumer.”
Consumers who do decide to pay for digital content will likely be interested in getting the best deal.
If a digital version is cheaper than the physical version, you could save money.
For the average consumer, digital content could be cheaper than physical content, depending on where they live.
But in some states and territories, retailers are able to offer discounts for digital products, depending upon the amount of time it takes to receive the product.
For instance, in Queensland, retailers can offer a $10 discount on digital products.
In Victoria, retailers offer discounts of up to 50 per cent for digital items.
“This means if you order online and pay for a